{"title":"Haircare","description":"\u003cp\u003eHealthy hair begins at the scalp — and Korean haircare has understood this for centuries. Long before the global beauty industry caught up, Eastern herbalism was turning to fermented rice water, ginseng, and botanical root extracts to strengthen hair from the follicle up. Our Haircare collection brings that wisdom into your modern routine: concentrated scalp essences packed with time-honoured botanicals, and lightweight hair serums that strengthen, smooth, and restore vitality to every strand.\u003c\/p\u003e\u003cp\u003eBecause the ritual you give your face deserves to extend to your hair.\u003c\/p\u003e","products":[{"product_id":"rice-water-hair-serum","title":"Rice Water Hair Serum Spray","description":"\u003ch2\u003eThe Secret Korean Women Have Known for Centuries.\u003c\/h2\u003e\u003cp\u003eLong before hair serums became a category, Korean women were rinsing their hair with fermented rice water — and noticing something remarkable. Stronger strands. Less breakage. A natural, healthy shine that no product seemed to replicate. The \u003cstrong\u003eRice Water Hair Serum Spray\u003c\/strong\u003e takes that ancient ritual and distils it into a modern, weightless mist you can use every single day.\u003c\/p\u003e\u003cp\u003eFormulated with \u003cstrong\u003efermented rice water\u003c\/strong\u003e at its core, this serum delivers a concentrated dose of amino acids and vitamins directly to the hair shaft — strengthening from within, smoothing the cuticle, and restoring the kind of vitality that heat styling, colour, and daily life quietly strip away. \u003cstrong\u003eGinseng root extract\u003c\/strong\u003e energises the scalp and supports healthy hair growth, while \u003cstrong\u003ealoe leaf extract\u003c\/strong\u003e soothes and conditions, and \u003cstrong\u003eVitamin E\u003c\/strong\u003e protects against environmental and oxidative damage.\u003c\/p\u003e\u003cp\u003eThe mist is featherlight. It absorbs without residue, without build-up, and without weighing hair down. Use it on damp hair before styling, or on dry hair as a mid-day refresh. Either way, your hair will notice the difference before you do.\u003c\/p\u003e\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrengthens and repairs damaged, brittle, or over-processed hair\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle for reduced frizz and improved shine\u003c\/li\u003e\n\u003cli\u003eEnergises the scalp and supports healthy hair growth with ginseng\u003c\/li\u003e\n\u003cli\u003eSoothes and conditions with aloe leaf extract\u003c\/li\u003e\n\u003cli\u003eProtects against oxidative and environmental damage with Vitamin E\u003c\/li\u003e\n\u003cli\u003eWeightless formula — no residue, no build-up, suitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermented Rice Water\u003c\/strong\u003e — rich in inositol, amino acids, and B vitamins; penetrates the hair shaft to strengthen and smooth from within\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — stimulates scalp circulation and supports the conditions for healthy, resilient hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Leaf Extract\u003c\/strong\u003e — deeply conditioning and soothing; adds softness and manageability without weight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — a powerful antioxidant that protects hair from damage caused by UV exposure and environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake gently before use. Mist evenly over damp or dry hair, focusing on mid-lengths and ends where damage is most visible. Comb through or scrunch lightly. Style as usual — no rinsing required. Use daily as part of your hair care ritual for cumulative, lasting results.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"60ml","offer_id":42710383231074,"sku":"CJST213093101AZ","price":18.87,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/4ee5e9cb-885e-4881-9878-cfbb6b0aa0ac.jpg?v=1775788855"},{"product_id":"botanical-hair-growth-scalp-essence","title":"Botanical Hair Growth Scalp Essence","description":"\u003ch2\u003eAncient Botanicals. Modern Results.\u003c\/h2\u003e\u003cp\u003eFor centuries, traditional Eastern herbalism has turned to the power of roots, barks, and plant extracts to strengthen hair from the scalp up. This concentrated scalp essence brings that wisdom into your modern routine — a potent fusion of over a dozen time-honoured botanicals that work in harmony to stimulate the scalp, nourish hair follicles, and support visibly thicker, stronger, healthier hair over time.\u003c\/p\u003e\u003cp\u003eLightweight and fast-absorbing, it delivers its active botanical complex directly where it's needed most — the scalp — without weighing hair down or leaving residue. Use it consistently, and let the ritual do the work.\u003c\/p\u003e\u003ch3\u003eKey Botanicals\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePolygonum Multiflorum Root (He Shou Wu)\u003c\/b\u003e — one of the most revered herbs in Eastern medicine for hair vitality, traditionally used to strengthen hair and support scalp health\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGinger Root Extract\u003c\/b\u003e — stimulates circulation at the scalp to encourage nutrient delivery to hair follicles and promote a healthy growth environment\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRosemary Leaf Oil\u003c\/b\u003e — clinically studied for its ability to support hair density and scalp circulation, a modern favourite in hair wellness\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLicorice Root Extract\u003c\/b\u003e — soothes scalp irritation and inflammation, creating an optimal environment for healthy hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAngelica Sinensis Root Extract\u003c\/b\u003e — a traditional tonic herb that nourishes and strengthens from the root\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSophora Japonica Root Extract\u003c\/b\u003e — rich in flavonoids that protect follicles and support scalp balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSesame Extract\u003c\/b\u003e — deeply conditioning and rich in fatty acids that nourish the scalp and add resilience to each strand\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePlatycladus Orientalis Leaf Extract\u003c\/b\u003e — traditionally used to reduce hair loss and support follicle longevity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA rare fusion of Eastern botanical wisdom and modern scalp science in one lightweight essence\u003c\/li\u003e\n\u003cli\u003eTargets the root cause of hair concerns — scalp health, circulation, and follicle nourishment\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly with no greasiness or build-up — suitable for all hair types\u003c\/li\u003e\n\u003cli\u003e30ml precision dropper — concentrated formula designed for targeted scalp application\u003c\/li\u003e\n\u003cli\u003eFree from heavy silicones — works with your scalp, not against it\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003ePart your hair into sections and apply directly to the scalp using the dropper. Massage gently with fingertips in circular motions for 2–3 minutes to stimulate circulation and encourage absorption. Do not rinse. Use daily or every other day for best results. Consistent use over 4–8 weeks is recommended to see visible improvement.\u003c\/p\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eAll hair types and scalp conditions. Especially effective for those experiencing thinning, shedding, slow growth, or a dry, irritated scalp.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"30ml","offer_id":42740948402274,"sku":"CJPF273475001AZ","price":27.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/cd89f1e5-ab05-42de-a2f2-f8ef96377263.jpg?v=1776147761"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/collections\/haircare-products.png?v=1775273352","url":"https:\/\/kkulie.com\/collections\/haircare.oembed","provider":"Kkulié","version":"1.0","type":"link"}