{"title":"Serum","description":"\u003cp\u003eSerums are where Korean skincare does its most precise work. Concentrated, targeted, and formulated to penetrate deeper than any moisturiser can reach, a well-chosen serum is the difference between a routine that maintains and one that genuinely transforms. Our Serums \u0026amp; Essences collection brings together the actives that K-beauty has built its global reputation on — snail mucin, niacinamide, retinol, vitamin C, peptides, and more — each in formulas designed to address specific concerns with clinical precision.\u003c\/p\u003e\u003cp\u003eLayer them. Rotate them. Build a routine that works as hard as you do.\u003c\/p\u003e","products":[{"product_id":"snail-mucin-hydrating-serum","title":"Snail Mucin 96% Hydrating Serum","description":"\u003ch2\u003eNature's Most Unlikely Secret.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eSnail Mucin 96% Hydrating Serum\u003c\/strong\u003e harnesses the regenerative power of snail secretion filtrate alongside collagen, niacinamide, and hyaluronic acid for deep hydration and visible skin renewal.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"100ml","offer_id":42704753098850,"sku":"CJST225636001AZ","price":21.79,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/66482bb5-5c2d-4571-9c89-d50db048f229.jpg?v=1775728988"},{"product_id":"peach-niacinamide-serum","title":"Peach Glow Niacinamide Brightening Serum","description":"\u003ch2\u003eBright. Balanced. Unmistakably You.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003ePeach Glow Niacinamide Brightening Serum\u003c\/strong\u003e blends niacinamide, arbutin, and peach fruit extract to fade dark spots, unify tone, and restore radiance.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"30ml","offer_id":42704849240162,"sku":"CJST235825501AZ","price":32.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/5c63026e-d123-4043-a5be-7282b3c30fb2.jpg?v=1775730600"},{"product_id":"rice-water-hair-serum","title":"Rice Water Hair Serum Spray","description":"\u003ch2\u003eThe Secret Korean Women Have Known for Centuries.\u003c\/h2\u003e\u003cp\u003eLong before hair serums became a category, Korean women were rinsing their hair with fermented rice water — and noticing something remarkable. Stronger strands. Less breakage. A natural, healthy shine that no product seemed to replicate. The \u003cstrong\u003eRice Water Hair Serum Spray\u003c\/strong\u003e takes that ancient ritual and distils it into a modern, weightless mist you can use every single day.\u003c\/p\u003e\u003cp\u003eFormulated with \u003cstrong\u003efermented rice water\u003c\/strong\u003e at its core, this serum delivers a concentrated dose of amino acids and vitamins directly to the hair shaft — strengthening from within, smoothing the cuticle, and restoring the kind of vitality that heat styling, colour, and daily life quietly strip away. \u003cstrong\u003eGinseng root extract\u003c\/strong\u003e energises the scalp and supports healthy hair growth, while \u003cstrong\u003ealoe leaf extract\u003c\/strong\u003e soothes and conditions, and \u003cstrong\u003eVitamin E\u003c\/strong\u003e protects against environmental and oxidative damage.\u003c\/p\u003e\u003cp\u003eThe mist is featherlight. It absorbs without residue, without build-up, and without weighing hair down. Use it on damp hair before styling, or on dry hair as a mid-day refresh. Either way, your hair will notice the difference before you do.\u003c\/p\u003e\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrengthens and repairs damaged, brittle, or over-processed hair\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle for reduced frizz and improved shine\u003c\/li\u003e\n\u003cli\u003eEnergises the scalp and supports healthy hair growth with ginseng\u003c\/li\u003e\n\u003cli\u003eSoothes and conditions with aloe leaf extract\u003c\/li\u003e\n\u003cli\u003eProtects against oxidative and environmental damage with Vitamin E\u003c\/li\u003e\n\u003cli\u003eWeightless formula — no residue, no build-up, suitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermented Rice Water\u003c\/strong\u003e — rich in inositol, amino acids, and B vitamins; penetrates the hair shaft to strengthen and smooth from within\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — stimulates scalp circulation and supports the conditions for healthy, resilient hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Leaf Extract\u003c\/strong\u003e — deeply conditioning and soothing; adds softness and manageability without weight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — a powerful antioxidant that protects hair from damage caused by UV exposure and environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake gently before use. Mist evenly over damp or dry hair, focusing on mid-lengths and ends where damage is most visible. Comb through or scrunch lightly. Style as usual — no rinsing required. Use daily as part of your hair care ritual for cumulative, lasting results.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"60ml","offer_id":42710383231074,"sku":"CJST213093101AZ","price":18.87,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/4ee5e9cb-885e-4881-9878-cfbb6b0aa0ac.jpg?v=1775788855"},{"product_id":"collagen-peptide-clarifying-repair-serum","title":"Collagen Peptide Clarifying \u0026 Repair Serum","description":"\u003ch2\u003eClear Skin. Calm Skin. Confident Skin.\u003c\/h2\u003e\u003cp\u003eBreakouts don't just affect your skin — they affect how you feel in it. This targeted clarifying serum works beneath the surface to address the root causes of congestion, excess oil, and post-acne marks, while simultaneously restoring the skin's natural balance and barrier.\u003c\/p\u003e\u003cp\u003eFormulated with Hydrolyzed Collagen, White Pond Flower Oil, and Jojoba Oil, it delivers a rare combination of clarifying and nourishing action — controlling oil and tightening pores without stripping, and repairing the skin barrier without clogging it. The result is skin that's clearer, calmer, and visibly more even over time.\u003c\/p\u003e\u003ch3\u003eKey Actives\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHydrolyzed Collagen\u003c\/b\u003e — supports skin repair, improves elasticity, and helps fade the appearance of acne scarring and dark marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWhite Pond Flower Oil\u003c\/b\u003e — soothes inflammation, calms redness, and helps regulate sebum production for a balanced complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eJojoba Oil\u003c\/b\u003e — a non-comedogenic oil that mimics the skin's natural sebum, deeply moisturising without blocking pores\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTargets active breakouts while fading post-acne marks and dark spots\u003c\/li\u003e\n\u003cli\u003eTightens and refines pores with continued use\u003c\/li\u003e\n\u003cli\u003eBalances the skin's water-oil ratio — less shine, more glow\u003c\/li\u003e\n\u003cli\u003eForms a lightweight protective layer that locks in moisture and shields against environmental irritants\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive and acne-prone\u003c\/li\u003e\n\u003cli\u003e50ml — a generous serum dose for face and targeted areas\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing and toning, apply a small amount to fingertips and press gently into skin, focusing on areas of congestion or concern. Massage in circular motions until fully absorbed. Follow with your moisturiser. Use morning and evening for best results.\u003c\/p\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eAll skin types. Especially effective for oily, acne-prone, or congested skin with post-breakout marks or uneven texture.\u003c\/p\u003e","brand":"Kkulié","offers":[{"title":"50ml \/ 103g \/ 5.66*1.37*1.37inch","offer_id":42740517142626,"sku":"CJST26265180001","price":27.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/files\/8ad44db7-425d-45c9-b83b-aa0875ea43d4.jpg?v=1776143836"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5464\/3042\/collections\/image_909be5ca-c1a3-4e56-aa41-c2e4044c033e.png?v=1775273121","url":"https:\/\/kkulie.com\/collections\/serum.oembed","provider":"Kkulié","version":"1.0","type":"link"}